Hey everybody, welcome to Midweek Madness. It’s Wednesday. Dangerous conversations with my son James. How’s it going, James? I’m doing good. How are you? Good. You’re looking you’re looking you’re looking smooth today. Thank you. I like that shirt. Yeah. The red truck man hat. I like your red truck men hat.
By the way, this episode is powered by Red Truck Men. So, what are we talking about today? So, I was on a work trip the other week and a friend Walker, he had recommended that I watch a documentary called The Social Dilemma. So, I was on the plane kind of bored. I was like, I’ll give it a shot.
One of the craziest documentaries and it showcased the dangers of social media. Yeah, I’ve heard about this. I I haven’t seen it, but I heard all about it. Yeah, it so it basically showcased how they’re using color schemes, like buttons, comment sections to basically flood your brain with dopamine that you are now getting off of your phone compared to the dopamine that you would be getting through real life interactions. I see.
So the color scheme, for instance, the colors that they make on your phone to be viewed are more vibrant than the colors that you actually see in real life. So, say you’re on a walk or you’re driving somewhere and you’re looking at a tree or you’re looking at a license plate while you’re driving.
Those colors are going to be more bland than the colors that you’re seeing on your phone. Therefore, it wires your brain into wanting to go back into your phone more and more and more. And the more and more that you go into your phone and the more time that you spend on your phone, the more ads that these social media companies can run, which makes them more money, right? Because say you’re on it for 3 hours, they can run 50 ads.
